2.+The+Marketing+Mix

**PARTICIPATION**
**Plan for future** : Implement a ranking system and add a comment box underneath each comic allowing people to voice their opinions. Hold contests where viewers can submit their own comic ideas.

**PEER-TO-PEER COMMUNITIES**
**Plan for future** : Create a message boards, thus building a community. Participate in other communities: e.g. join sites such as Tumblr and DeviantArt to share Waftures’ artwork as well as discover others interested in similar types of art and humour.

**PREDICTIVE MODELING**
We are capable of following through with these plans because most of the tactics discussed (i.e. building and participating in online communities) are inexpensive (usually free), and easy to implement. **Uncontrollable factor** : Audience reaction to products. The success of this campaign depends a lot on whether or not the target market enjoys the content which Waftures.com provides.